LinkedIn Ads: A Great Advertising Idea

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Feb 6, 2012, for client:

The Internet gives advertising opportunities through different resource sites. LinkedIn is one of them. Having a hundred twenty million users across the globe (forty million in the United States alone), LinkedIn is an exceptional place for businesses to advertise their products or anyone to start a campaign in.

First, you need to have an account with LinkedIn before you can start. If you already have one, then you can go directly to the Linkedin Ads page and begin making a new campaign.

The process is similar to Facebook ads since you can name your ad and web page, as well as put in an image. You can also enter a headline for your campaign. If you intend to make more than one ad, it is a good idea to give each a distinctive name so you’ll remember what the others are about after you’re done with one.

Next, select the landing page desired. The landing page is your website, or the page readers will end up once they have clicked on the ad. If you’re finished, insert the proper headline. Remember the words must be clear and unique. The phrase must be something that the reader will be intrigued enough to want to know about the subject. In addition, you are allowed up to 25 characters including spaces.

After you are done with the headline, fill in the spaces with your message. Make sure that you use words that talk to your intended market, and motivate them to buy your product, or join your campaign. This is what is called a call-to-action technique. You are limited to using only 75 characters for the message.

Don’t forget to put in a picture. An advertisement is questionable without any picture to back it up. The recommended pixel size is 50x50.

Now we can continue with selecting demographics. Begin with your target geographic location. Selecting this makes it easier for you to see whether your ads are effective or not. Include the specifics of your target market like age groups, age, gender, and job titles.

The last thing to do is setting the budget. Again like Facebook, you can choose to pay per click, or per thousand impressions. You only have to enter the bid price and pay per day. Many recommend using the price per click method because the user will only have to pay for the number of clicks which is great for budgeters.

Another great tip in getting the most out of the experience is choosing the campaign dates. Last but the not least, pay for the service by submitting the ad (which is more like checking out in an online shopping site where you are required to enter your payment information).