Social media has a bad name, not a bad reputation — The “Social Media” label, as it relates to how we, as marketers, classify it, is archaic. “Social” is nothing more than a colloquialism or label for all platforms and tools that are built on the backbone of the modern internet. Think about it, everything is “social” in 2018 and it’s…

First thing’s first: Can we agree to make a pact to stop making excuses and dismissing why your B2B company can’t or shouldn’t be in Instagram? Instead, let’s solve the problem and do something about it. Some common objections that I’ve heard from B2B clients (and B2C for that matter): …

Let’s Talk About Why You Decided to Run Radio Ads You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You know your target demo is there, and 93% of U.S. adults still listen to AM/FM radio each week! It’s a no-brainer, right? Right? Radio listening is quite literally “wireless”. There is no meter to…

It’s media. Start treating it that way. — Social Media is no longer just Social, it’s the most important and underutilized Media Channel available to marketers. It’s 2017, and if you haven’t been playing really close attention over the last two years, digital and more importantly social media have dramatically shifted. You’ve likely read some headlines, you seen…

Hi. My name is Chad, and I am a Twin Father and a Marketer. This is real life. My wife and I had our babies 30 days ago (OMG, RIGHT?! SOOOOO EXCITING). They are our first, firsts? Still workshopping how to articulate that… This purpose of this post isn’t going…

In the INC. Magazine piece on the “$413B Train Wreck” around brands and Gen-Z. The piece brought up some important questions. Namely, are marketers ready for Gen-Z? We’d just started to figure out Millennials — and now there’s another generation coming down the pipeline. Gen-Z members are breaking the molds…

If you’ve kept up on what the thought leaders at Google have been cooking up over the years. You’ve probably heard about the “Zero Moment of Truth” (or ZMOT). …

The importance of live streaming video in your content mix. We’re currently in the midst of a social arms race around live video streaming integrations and roll-outs across Facebook, Twitter, and other major social players. Live video streaming, amongst other next-generation Web innovations like virtual reality headsets, the Internet of Things (IoT), and other wearable technology, all make up what…

If you’re a digital marketer, then there’s a 99% chance that you touch content production in one way or another. As you’re well aware, there’s a myriad of tools out there that can help streamline development and help you produce like a pro. …