My contribution to a Feedonomics article: Black Friday Tips From 150 eCommerce Experts, Nov 8, 2019

Understanding Modern Marketing Tablestakes

The most important approach and mindset that marketers can take going into the Holiday season this year is the importance of understanding the totality of the Holiday marketing landscape and the table stakes at…

First thing’s first: Can we agree to make a pact to stop making excuses and dismissing why your B2B company can’t or shouldn’t be in Instagram? Instead, let’s solve the problem and do something about it. Some common objections that I’ve heard from B2B clients (and B2C for that matter):

Hi. My name is Chad, and I am a Twin Father and a Marketer. This is real life. My wife and I had our babies 30 days ago (OMG, RIGHT?! SOOOOO EXCITING). They are our first, firsts? Still workshopping how to articulate that…

This purpose of this post isn’t going…

In the INC. Magazine piece on the “$413B Train Wreck” around brands and Gen-Z. The piece brought up some important questions. Namely, are marketers ready for Gen-Z? We’d just started to figure out Millennials — and now there’s another generation coming down the pipeline.

Gen-Z members are breaking the molds…

The importance of live streaming video in your content mix.

We’re currently in the midst of a social arms race around live video streaming integrations and roll-outs across Facebook, Twitter, and other major social players. Live video streaming, amongst other next-generation Web innovations like virtual reality headsets, the Internet of Things (IoT), and other wearable technology, all make up what…

Chad Anderson

Digital Strategist 💡 Twin Dad 👨‍👩‍👧‍👦 Aspiring woodworker 🛠 KC & Jayhawk enthusiast ❤️💙 Instagram: @chadstagrams_kc

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