2015 — The Year of German Luxury Automotive

When it comes to YouTube, some brands just get it right. Unfortunately for luxury car brands from Britain, Japan, Italy, and Detroit, they have much to learn from their German counterpart.

In 2015, German high-end car brands killed it on YouTube. With over 350 million views and nearly 3,500 videos uploaded, the top car brands were BMW, Porsche, Audi and Mercedes-Benz.

The Japanese Lexus cross a 40 Million views and the two Italians, Ferrari and Lamborghini follow with 39 and 19 million views. UK’s Bentley Motors featuring the craftsmanship and engineering passion behind the brand is coming up on 15 million views whereas another UK brand Jaguar is hovering under 14 million views.

More isn’t always better, but it’s enough to help Infiniti rank in the Top Luxury Car Brands on YouTube. With almost 3,000 videos uploaded in 2015 alone, Infiniti is ranked number 10 with slightly over 13 million views.

Car brands started to see that the creation of unique and innovative content helps them promote the brand and keeps the viewers hooked on their YouTube channels. We look forward to seeing what great videos the 2016 reserves to us.