How Well Do You Score In Google Shopping Scare Meter?

Why Sellers Fear Google Shopping –

Did you know that Google Product Listing Ads get an average of 21% more clicks as compared with regular text ads? Did you also know that presence in Google Shopping can increase your sale by over 33% within the very first month itself? Voluminous traffic inflow and possibilities of conversion are as good as assured with this comparison shopping platform. The question is, what exactly is stopping sellers from approaching Google Shopping and what exactly has been the reason why tens of smaller sellers have removed their presence from this platform after CPC was rolled in?

The scare meter in Google Shopping has basically gained momentum with expenditures being directly linked with establishing presence in this platform. Many smaller sellers fear that they may end up spending way too high for a ‘may-or-may-not’ sale possibility which can compromise on their profits even with the best of integrations available at hand, be it 3D Cart / Bigcommerce / Magento Google Shopping or anything for that matter.

At the same time, let’s not forget that with every seller trying to put their best foot in this platform, competition is at its all time highest. So, you may either have to be exceptional to be visible at all, lest lose money in cost per click and never recover.

Tips to navigate around these fears –

Beyond fear lies success and this applies for Google Shopping strategies as well. Here are some of the easiest ways in which this platform can be won for good…

  • Firstly, you need to List products that buyers are looking for. Listing products with no demands can cost money and win no conversions in returns.
  • Secondly, there is no better way to be visible in Google Shopping than optimization of your listing. Keyword rich titles and comprehensive descriptions is all it takes.
  • Thirdly, using high quality pricing and repricing softwares are imperative to remain ahead in competition. High quality third party developers who offer updated integration solutions like Bigcommerce eBay etc can be approached for the process.
  • Fourthly, you may have heard it enough, but it is always wise to remind sellers over and over again to never run out of your CPC budget.
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