Events drive your SaaS business. Not the events you travel (or in these days, log onto Zoom) to attend, but the actions your customers make that ultimately shape the success of your business. Customer actions happen constantly in your SaaS business, whether you’re tracking them or not. Every pageview, form…

Your customers take pricing as seriously as you do. They’re constantly analyzing every angle of their pricing and product alignment to refine and grow their business over time. That’s why variable, usage-based pricing is key for B2B SaaS companies like yours. Varying the prices associated with your different product portfolios…

If you’ve been in B2B SaaS long, you know there are a lot of pricing strategies out there. Software as a Service lends itself to creative, flexible pricing models with no guiding rules or regulatory body regulating SaaS billing practices. …

Gone are the days of cumbersome data analysis for Lawpath, Australia’s leading online legal platform. — Gone are the days of cumbersome data analysis for Lawpath, Australia’s leading online legal platform. Lawpath is a subscription service that provides easy-access legal solutions to Australian businesses and individuals. But with hundreds of new customers signing up daily, they weren’t able to easily keep track of the flood of…

Data defines how B2B SaaS companies do business. And fortunately, as the SaaS industry continues to boom (projecting to grow 30% per year), there is an unprecedented amount of data to work with. Every application event (both manual and automated) produces a unique data point that can be analyzed to…

This post was originally published 01/06/2020. There are many factors to consider when pricing your SaaS product — from competitor prices to CLV to the buying habits of your target market — and they all play a role in the pricing discussion. However, there is one metric which should impact…

This blog post was originally published on 01/08/2020. Revenue management has always been about predicting customer behavior to maximize revenue by selling the right products to the right markets at the right price. …

Last year, on the heels of our acquisition of Keen.io, we announced the future of billing in the form of Events-Based Billing, a brand new product which empowers your team to make use of granular event data to create complex, multidimensional pricing models. …

SaaS leaders often spend countless hours researching a new billing solution before pulling the trigger, but often gloss past the quality (or complete lack of) an accompanying analytics tool. …