Charles Best

Former public school teacher. Founder and CEO of

Great Names Give Alike

Four hundred years after Shakespeare asked, “What’s in a name?” we’ve settled on an answer: email marketing gold.

Great Names Give Alike

Four hundred years after Shakespeare asked, “What’s in a name?” we’ve settled on an answer: email marketing gold.

Our Case for Gratitude

A few weeks ago, we caught the note below from Corey, a student and budding musician. Corey was thanking a donor who had just provided guitars for his classroom:

Design Matters: Finding Fault With Our Stars

Not long ago on Airbnb, when you spotted a nice place and wanted to remember it, you clicked a star. Now, you click a heart. We recently found out why.

Publications edited by Charles Best

Inspiring stories from teachers using

We have 55 full-time staff members, who will deliver $40 million in resources to classrooms this school year.

Shut Downs, Stalemates, and Emotional Intelligence

As you probably know, Congress passed a bill last night to reopen the government and avoid a default on our debt. Looking at this ordeal as a former high school teacher, I’m reminded that in our technology-driven world, people skills matter most.

Our ideological dilemmas won’t ever be solved by machines. Students who…

Looming Stalemate for Young Chess Kings

The chess team at I.S. 318 in Williamsburg, Brooklyn has dominated national chess championships for the past 10 years. They practice over 12 hours a week and have won more championships than any other school in the country. Last year, this junior high team took home the trophy at the U.S. Chess Federation’s national high school championships. If you…

Art Is Building STEAM in America’s Classrooms

Over the last few years, you’ve probably heard business leaders talking about the importance of STEM—Science, Technology, Engineering, and Mathematics—education. Now, with designers earning as much respect as coders, people are talking about STEAM, where the “A” stands for Art.

How We Raised $1 Million on Facebook

At, we’re always hunting for new ways to get people to donate to classroom project requests. 

Four years ago, we tried several Facebook tactics. We posted daily content, paid for Facebook ads, and added a “Like” button to every classroom project request. Despite our high hopes, these methods didn’t generate…

Unsung Hero: Emily Chandler, Special Needs Teacher

In honor of Teacher Appreciation Week, I’d like to tell you about an unsung classroom hero, Emily Chandler.

Meeting the Needs of Students with Autism

America’s best teachers are always looking for new ways to bring learning to life. An art project, a hands-on science experiment, or a special field trip can transcend textbooks and flash cards. No one knows this better than those teaching students with autism.

April is Autism Awareness Month. Autism is the fastest-growing…

Why Your Team’s Next Brainstorm Should Happen in the Shower

Why is it that, when we want to think outside the proverbial box, we often put ourselves in one? We gather our team in a conference room, plaster the walls with sticky paper, and wait for the ideas to flow in a stream of marker scribbles. How often has your quest for innovation peaked at renovation – new dressing on old ideas?