ZenPayroll is now Gusto

First, I love the service. I recommend it to my clients and they end up loving it, too.

Second, I’m not digging the name change, but it’s not enough for it to lessen my love of the service. It does make it harder to refer, though. ZenPayroll — clear, descriptive, and conveys how people want to feel about payroll. Gusto … not so much on that score and harder to remember when part of a list of other business system recommendations. Entrepreneurs and small business owners already know they have gusto — what we’re wanting is zen.

In any event, keep up the great work on the service and we’ll be all good, k? :)

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