Here’s the thing: If I write something publicly, I want eyeballs on it. That’s what makes it public. I write to share. I write to teach. I write to process. I write because it’s my thing and I love doing it. And yeah, I write because it’s big fun to have readers.
It’s OK to write what people want to read.
Shaunta Grimes

I completely get the impulse people have about artisanal, pure writing that’s detached from what a reader wants and needs or that demands them to work to get insight. I’m glad we have modern-day writers producing contemporary analogues to Paradise Lost.

At the same time, there’s a lot of fun to writing in a way that expresses what we know in a way that both delights and serves other people. Pros also know that there’s a lot of craft that goes into writing to teach and instigate — especially when you’re writing something for novices that you have a high degree of mastery in. As Einstein said, “If you can’t explain something to a six year-old, you don’t understand it yourself.” Writing for other people serves them and us.

We’ve gotten better at getting attention than using it well, but that doesn’t mean that writing in a way that uses attention well is somehow less-than. It’s different-than. And that’s all good.