I finally found the recording online, but I was honored to speak at B2BOnline in 2019 as a presenter. I discussed a case study from my previous work implementing a social media advocacy program which led to tens of thousands of website visits (new potential leads) and exposure across a…

As the popularity of podcasts keeps growing, so is the competition and for good reason. According to a 2017 Edison Research report, four out of 10 Americans age 12 and older listened to podcasts in 2016. But you can use SEO to stand out among competitors, boost your podcast’s visibility…

Dark social sounds ominous, but it’s an often overlooked part of content marketing. Google analytics lists the number of shares through Facebook, Twitter and other platforms, but often fails to capture the detail of direct shares through private messaging apps. Alexis C. …

I recently contributed to an article on Forbes.com with other marketing and communications professionals on ways to boost customer loyalty and retention. It is always more expensive to find new customers than keep your current ones, so here are some ideas on how to boost your retention. I discussed the…

This article was originally published on Forbes here. Before viral marketing and hacking were common phrases, there was ambush marketing, where brands would find a way to take over an event to make the public think they were a sponsor or had involvement when that was not the case. Social…

I recently contributed to an article on Forbes.com with other marketing and communications professionals on ways to create effective marketing campaigns when budgets are limited, which seems to be more and more the case. I discussed the need for marketers and communicators to simply the channels they use and not…

I recently contributed to an article on Forbes.com with other marketing and communications professionals about ways to commincate branding to extend brand recognition. I discussed experiential marketing both to internal and external constituents and the need for consistency in messaging and creative: My Tip: Try experiential marketing. Experiential marketing externally…

This article was originally published on Forbes here. Why are you in business? Is it to provide customers with personalized products found nowhere else? …

This article originally was published on forbes.com here. Today, there are virtually unlimited options for marketers when it comes to SaaS marketing technologies. Sometimes, it seems like you get ten requests each day asking you to try a new one to increase your conversion rates or develop a content calendar…