From Forbes.com: 12 Ways To Communicate Your Brand To Customers For Increased Recognition
I recently contributed to an article on Forbes.com with other marketing and communications professionals about ways to commincate branding to extend brand recognition.
I discussed experiential marketing both to internal and external constituents and the need for consistency in messaging and creative:
My Tip: Try experiential marketing.
Experiential marketing externally and internally is great to reinforce your brand, but be sure that the branding execution is consistent, especially during a rebrand. Using consistent colors and current logos will help tell the same story throughout. Don’t feel like you need to cram too much into it, either. Keep it simple with contact info, if you decide to even include that. — Charlie Riley
The whole article can be found here.
What are other ways you can think of to increase brand recognition?