From Forbes: Six Things To Consider When Deciding Between Mobile And Desktop Marketing

photos courtesy of individuals on

I recently contributed to an article on with other marketing and communications professionals about the differences between mobile marketing and designing for the desktop experience.

I discussed the desire for some organizations to build a mobile app when there may not be a need or market to use it:

1. Not every pain point is solved by building an app.
Not every pain point is solved with an app. Understanding how your customers or prospects digest your information and purchase/engage can help you design a user experience that differs on mobile versus desktop. Building an app just for the sake of it when the same information can be found on a responsive mobile page may not solve a problem and can actually cause more frustration. — Charlie Riley, Lawley

The whole article can be found here.

Charlie Riley is a marketing, business development and communications professional with experience across multiple industries. Follow Charlie on Twitter at @charlieriley or connect on LinkedIn.

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