From Forbes: Six Things To Consider When Deciding Between Mobile And Desktop Marketing
I recently contributed to an article on Forbes.com with other marketing and communications professionals about the differences between mobile marketing and designing for the desktop experience.
I discussed the desire for some organizations to build a mobile app when there may not be a need or market to use it:
1. Not every pain point is solved by building an app.
Not every pain point is solved with an app. Understanding how your customers or prospects digest your information and purchase/engage can help you design a user experience that differs on mobile versus desktop. Building an app just for the sake of it when the same information can be found on a responsive mobile page may not solve a problem and can actually cause more frustration. — Charlie Riley, Lawley
The whole article can be found here.