Sports Media Sucks
A Welcome Revolution in Sports News
Wake up. Wait 15 minutes for a postgame recap to pass through SportsCenter’s queue. Go to the bathroom, miss the recap. Surf the web as you commute: general news, viral stuff, then an opinion blog — all on different websites. Tiny font, weird formatting on your phone.
This is not how it should be.
What a relief to find the antithesis of legacy sports media: curated, mobile news. Customized for your teams, with a newsfeed full of what friends are reading. Relevant stories from thousands of sources, standardized for perfect mobile viewing.
This is how it should be.
This is Chat Sports: redesigned and refreshingly different from the archaic media outlets we grew up with. This is the disruptive product turning the industry on its head.
Somewhere between the Netflix of sports content and the Facebook of fandom, you might say the app “takes things personally.” As it should — sports is our hometown. It’s a throwback jersey and a chat about “back in the day” with your old man. It’s the most universally social component of our culture, uniting a few perfect strangers at a bar and a few thousand of them at the stadium.
Yet sports is the least social part of our digital lives. Not a single other sports media platform has prioritized human connection … until now. Chat Sports’ revamped navigation lets you swipe from breaking news to a sleek social hub. Oh, and the article atop your newsfeed was “read by @YourDad.” Whoa.
Traditional sports media outlets are isolationist. They shun content authored by anyone but their own staff. They shrink from innovation at the cost of user experience, unwilling to optimize for mobile readers.
Chat Sports draws content democratically from any and all worthy sources. And the app’s cutting-edge UI — newly redesigned with crisp fonts and brightened colors — delivers the cleanest mobile reading experience ever.
In a world where cookies track our clicks and ads target our every move, sports media can and should be state-of-the-art, personalized, and social. Now, it is.
See for yourself: www.chatsports.com/iphone
Posted by: Suzi Alvarez, https://medium.com/@suzialvarez
