From airlines to supermarkets to food delivery, it is not a question that chatbots are disrupting the way companies and brands interact with customers. One area in the corporate world, however, where they haven’t received so much publicity is in the enterprise space. Similar to how chatbots have changed consumer-facing businesses, chatbots can greatly impact how enterprises operate, where they can help employees more easily communicate with each other as well as allow organizations to streamline operations by making employee interactions with departments, systems, customers, and managers more efficient.

Chatbots are already making their mark on enterprise. Communications platform Slack…


For better or worse, our society is hooked on digital content. The outlets people previously turned to for content–newspapers, TV and radio–are going digital to join an endless stream, with stories, music, ads, videos, and everything else on the web. However, this content only garners our attention for a few fleeting seconds, before we move on.

These conditions spell bad news for all sorts of content providers, but the hardest hit may be advertisers. It takes time for a message to be absorbed, and time is the one thing modern users won’t–or can’t–provide. There’s just too much out there to…


Chatbots are a marketing tool that all brands can offer as a service to their customers. The ways in which brands use chatbots today only represent a small portion of the trending text-based communication service. Brands should be very excited about implementing chatbots into their marketing strategy. When utilized correctly, chatbots can offer brands advantages that will help spread brand awareness, and provide precise, up-to-date information directly to users. The more enjoyable interactions brands create with chatbots, the more they will help themselves. Here are five ways brands can use chatbots to their advantage:

1. Automated customer service

When customers…


Despite Microsoft’s best efforts (a $26 billion LinkedIn acquisition is very distracting indeed), no one in the tech community could escape Apple’s various announcements at World Wide Developers Conference (WWDC).

A key theme of the iOS 10 portion of Craig Federighi’s presentation was a pivotal new commitment to openness: For the first time in the brand’s history, developers will be granted powers to build — via extensions — their own app functionality within Apple’s original offerings. The walls of secrecy are starting to come down.

Highlights included being able to select a specific restaurant in Apple Maps, book a table…


While the advent of the internet has fundamentally changed the way we live our lives, disrupting everything from dating and shopping to education and transportation, it certainly did not herald the end their evolution. Broadband, social networks, mobile technology and more recently chat apps, have each, in its turn, upended everything all over again. We at Chatsuite are working on improving a mannerism that is near and dear to our hearts — content consumption — and enabling its evolution into interactive, conversational content consumption.

In the Beginning, there were Paper Boys
Yes, that’s right paper boys. Depending on your age, you…


Everybody is aware how much technology has changed the ways in which sports fans consume content and engage with their favorite teams, players and sponsors. From social media to live streaming, fans now have endless options to stay updated, in real time, with the sports content that matters most to them.

Chatbots within the world’s most popular messaging apps are the latest way for sports teams and athletes to not only connect with their most loyal and passionate fans, but to open up whole new fan bases and scale across traditionally difficult to reach regions. Using a bot, teams have…


More than anything else, marketing in the Internet era seems to be a matter of figuring out ways to get heard over the very loud “static” that we are constantly surrounded with. For small online business owners, solving this challenge is especially challenging.

One answer — probably the answer for the coming years — is bots, the little apps that, once unleashed on a group, can communicate with anyone and “talk” to them “face-to-face,” so to speak. …


At BetterBrand we are helping brands and publishers to engage with consumers more effectively across a number of different platforms and channels. We help guide them towards making the best use of their content and other assets, to make a highly impactful connection with their audiences across social platforms. Our team is at the forefront of the social messaging revolution and our aim is to transform the effectiveness of social marketing through new and innovative conversational technologies, modernising the ways in which media companies and brands interact with their audiences.

As a society, we’re entering a new phase of social…

Chatsuite

We empower publishing, brand engagement and chat marketing campaign management across multi channel messaging platforms.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store