Chelsea BaldwinCopywriting that Sells: From ‘Fuzzy’ Feelings to Immediate ActionIt’s super frustrating, isn’t it?Apr 28, 20161Apr 28, 20161
Chelsea BaldwinMind Control in Ads = So Wrong. Ego Seduction in Landing Page Copy = So Right.The other day I read that if you see an ad where the subject’s pupils are dilated, it makes you more impulsive. Apparently, dilated pupils…Mar 25, 2016Mar 25, 2016
Chelsea BaldwininThe MVP3 Damn Good, Psychology-Backed Reasons You Need Rhetorical Questions in Your On-Site CopyWhat happens in your mind when I ask you a question?Mar 7, 20161Mar 7, 20161
Chelsea BaldwinAddiction & Ads: Adapting the Transtheoretical Model to Content RetargetingEver wondered why some smokers can quit cold turkey but others spend years doing program after program only to relapse every single time?Feb 16, 2016Feb 16, 2016
Chelsea BaldwinClassy Copywriting Series #3: Finesse It Like You Mean ItAnd today we’re talking about finessing the shit out of your writing so it’s as polished as Dante’s Inferno.Feb 3, 2016Feb 3, 2016
Chelsea BaldwinClassy Copywriting Series: #2—Logic Comes Into PlaySoooo — logic.Jan 25, 2016Jan 25, 2016
Chelsea BaldwinClassy Copywriting Series: #1 — The Right Use of EmotionsOk people, I am glad you’re back.Jan 5, 2016Jan 5, 2016
Chelsea BaldwinClassy vs Tacky: Copywriting’s Biggest BattleLet’s talk for a minute about what makes copywriting bad.Dec 17, 2015Dec 17, 2015
Chelsea Baldwin15 Nerdgasm-Worthy Power Quotes from Internet Summit 2015I spent Wednesday & Thursday of last week at the Internet Summit in Raleigh, and I’ve got to say, there were some wonderful keynotes (Rand…Nov 23, 2015Nov 23, 2015
Chelsea BaldwinWant Better Blog Posts? Stop Taking Your Intros So Darn Seriously.Dear Chelsea,Oct 28, 2015Oct 28, 2015