Can Simplicity Be Used To Manipulate Us?
Sam Brinson

Very, very interesting piece.

I write a lot on my blog about how the brain processes language and word interpretation, so to see someone writing about those things when it comes to design was fascinating.

It’s funny how irrational we are as human beings & the silliest things that can make us act in certain ways, but being aware of it helps you recognize it more and more… which is what I notice in written ads, and I’m sure you notice in the design of things.


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