Chelsea BaldwinCopywriting that Sells: From ‘Fuzzy’ Feelings to Immediate ActionIt’s super frustrating, isn’t it?8 min read·Apr 28, 2016--1--1
Chelsea BaldwinMind Control in Ads = So Wrong. Ego Seduction in Landing Page Copy = So Right.The other day I read that if you see an ad where the subject’s pupils are dilated, it makes you more impulsive. Apparently, dilated pupils…7 min read·Mar 25, 2016----
Chelsea BaldwininThe MVP3 Damn Good, Psychology-Backed Reasons You Need Rhetorical Questions in Your On-Site CopyWhat happens in your mind when I ask you a question?6 min read·Mar 7, 2016--1--1
Chelsea BaldwinAddiction & Ads: Adapting the Transtheoretical Model to Content RetargetingEver wondered why some smokers can quit cold turkey but others spend years doing program after program only to relapse every single time?6 min read·Feb 16, 2016----
Chelsea BaldwinClassy Copywriting Series #3: Finesse It Like You Mean ItAnd today we’re talking about finessing the shit out of your writing so it’s as polished as Dante’s Inferno.9 min read·Feb 3, 2016----
Chelsea BaldwinClassy Copywriting Series: #2—Logic Comes Into PlaySoooo — logic.4 min read·Jan 25, 2016----
Chelsea BaldwinClassy Copywriting Series: #1 — The Right Use of EmotionsOk people, I am glad you’re back.7 min read·Jan 5, 2016----
Chelsea BaldwinClassy vs Tacky: Copywriting’s Biggest BattleLet’s talk for a minute about what makes copywriting bad.8 min read·Dec 17, 2015----
Chelsea Baldwin15 Nerdgasm-Worthy Power Quotes from Internet Summit 2015I spent Wednesday & Thursday of last week at the Internet Summit in Raleigh, and I’ve got to say, there were some wonderful keynotes (Rand…3 min read·Nov 23, 2015----
Chelsea BaldwinWant Better Blog Posts? Stop Taking Your Intros So Darn Seriously.Dear Chelsea,5 min read·Oct 28, 2015----
