Henry Cheng – Medium

Henry Cheng
in
The Startup

Look how Trader Joe’s fearlessly writes their product description

A product catalog. Unlike any product catalog. How to infuse personality in your product description

4 min readOct 27, 2023

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Look how Trader Joe’s fearlessly writes their product description

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Henry Cheng

How to write useful feedback even if you’re not a native speaker

Writing feedback is more than just saying something is good or bad. If you’re missing this element, it’s always a bad feedback

4 min readOct 8, 2023

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How to write useful feedback even if you’re not a native speaker

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Henry Cheng

The Bandwagon effect: How to win trust in your prospect’s eyes?

A few ways to show and tell that you’re “the one”

5 min readSep 16, 2023

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The Bandwagon effect: How to win trust in your prospect’s eyes?

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Henry Cheng
in
ILLUMINATION

Why you need to be selective. 7 lessons I learned at work (2023 version)

A few lessons I learned through 7 years of working. Some are even life lessons.

6 min readSep 15, 2023

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Why you need to be selective. 7 lessons I learned at work (2023 version)

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Henry Cheng
in
The Startup

One message, two sides. Which one should you use to your advantage?

How the framing effect affects your everyday decision making

4 min readAug 26, 2023

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One message, two sides. Which one should you use to your advantage?

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Henry Cheng

But you’re free to…

We use this persuasion technique all the time unconsciously

3 min readAug 13, 2023

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But you’re free to…

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Henry Cheng
in
Bootcamp

Are you an F-shaped scanner online?

How businesses keep your attention online without losing you

4 min readAug 11, 2023

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Are you an F-shaped scanner online?

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Henry Cheng
in
The Startup

What if you let your customers write your headlines…

Writing headlines is a challenge. A HUGE challenge.

4 min readAug 4, 2023

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What if you let your customers write your headlines…

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Henry Cheng

Things I look for around the checkout button

Something that helps me decide quicker

3 min readJul 25, 2023

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Things I look for around the checkout button

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Henry Cheng

The bright side of negativity

When negativity is everywhere around you but you don’t feel it

3 min readJul 18, 2023

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The bright side of negativity

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Henry Cheng

Henry Cheng

I love studying techniques that make people say YES! Sometimes I write about careers and sometimes I write in Chinese. English as a second language :)

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