Cheryl WischhoverinMarkerHow Yeti Survived a Pandemic — and Private EquityInside our wacky economy where a company selling $300 coolers can cruise through a recession·14 min read·Oct 12, 2020--4--4
Cheryl WischhoverinMarkerThe Race to Capture the Exploding Market for SweatpantsComfy pants have become the pandemic uniform—and Gap, Nike, and Champion are battling against indie brands·7 min read·May 6, 2020--3--3
Cheryl WischhoverinMarkerWhy Everything You Buy Looks Like It Was Made By a Hipster In BrooklynFrom Target to ShopRite, major retailers are co-opting muted pastels, serif fonts, and ampersands·7 min read·Dec 12, 2019--6--6