AdHive — Reach the Influencers and Target your Audience with AI

Chesatochi
3 min readJan 24, 2018

AdHive Introduction

As you may know, the blockchain technology removes the middleman from the equation and save time and cost. AdHive wants to combine the power of this technology to put in relation advertisers and influencers on their platform.
In the recent years, the digital advertisement is increasing at the speed of light. A mature medium like TV lost a huge percentage of the market pie!

The advertisement markets

The advertisement markets are in complete transformation and the traditional channels like TV, and Radio are declined.
What choice the advertisers have? The ultimate answer is ads with platforms like Youtube. The young generations pass a huge time on that platform, and marketers target those new platforms. You always need to go where the audience spends time, otherwise, you spend money for nothing.
The reality of the fast-changing world is you need to adapt to the new technologies. Those technologies that transform the advertisement space are:

• Mobile video and social media.
• Platform like Youtube where people are looking for information and entertainment.

Influencer market

The internet has created opportunities and brought innovation over the years, now the influencer market is rising rapidly. 74% of the people use social media on the internet and 49% rely on the information of influencers before purchasing something online.
Also, one of the great benefits influencer market it is ads blocker free; this is great benefits for the advertisers.
We can expect this segment to increase in the coming years, and create opportunities for influencers to generate an income with the AdHive platform.

Gaming streaming and eSport

Another trend that is becoming a hot topic in the space is the gaming streaming and eSport industry. People are watching streaming gaming on their favorite channel and watch their favorite team on the adrenaline rush.
Gaming advertisers and specific products can tap into these trends and make an ROI on their investment with influencers on this niche.

The AdHive platform

With the power of AI, the platform will automate the process for the advertisers to reach influencers and reach their target audience. Also, the influences will receive the payments with the utility tokens that AdHive will use on their ecosystem.
The advantages of AdHive
The main advantages of AdHive are:

  1. Payment between advertisers and influencers will be released by smart contract with AI involvement.
  2. You do not have to worry for choosing the influencers, the platform will target the audience automatically.
  3. You do not have to spend time on communications, speech recognition will do the job at your place.

Last word

The idea behind this project is something innovative that has a huge potential to make advertisers a great ROI on the advertisement campaign. Also, AdHive will use the power of AI and blockchain to automate the process for advertisers to target their audience automatically. Moreover, influencers to generate another stream of income and get paid by smart contracts on the blockchain.

We can clearly see the power to remove the middleman on this project.

I invite you to dig further if you are interested in the idea:

Website: https://adhive.tv/
Telegram Channel: https://t.me/adhivetv

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Chesatochi

The vision of every human being is using crypto and everyone has the same opportunity. Crypto Blog https://chesatochi.com