designers are often seen as someone that needs to have the important business goals explained to them in the most basic of ways
Designers shouldn’t code. They should study business.
Joshua Taylor
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“Now, this is what is called ‘Business Value’. You don’t see it a lot because you play with your imagination all day long, but us analysts are here to help define it for you and write your job requirements. So, here comes the airplane — wheee! it’s looking for somewhere to land! Open wide!” Manager spoonfeeding business goals to designers/developers

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