Yes, there is a time and place for animation, but start by spending your time delivering exceptional value through a best-in-class user experience. Then you can spend all the time you want making a cute little menu button that morphs into a McDonald’s Big Mac.
“The only thing that I see that is distinctly different about me is I’m not afraid to die on a treadmill. I will not be out-worked, period. You might have more talent than me, you might be smarter than me, you might be sexier than me, you might be all of those things. But if we get on the treadmill together, there’s two things: You’re getting off first, or I’m going to die.”