Introducing Feather: own less to live more

Jay Reno
Jay Reno
Oct 19, 2017 · 3 min read

Almost exactly six months ago, I hit the little blue post button on Facebook and shared the news with my community that I’d started a new thing called Feather.

Born out of my own frustration at feeling physically, emotionally, and spiritually weighed down by “stuff”, Feather is an attempt to remove the frictions caused by the ownership of things.

Between going to college and buying a first home (18–35), people move an average of 12 times. And during this period of our lives, nearly all of us rent our apartments and our cars to maintain flexibility. But for most of us, ownership is the go-to solution for our third largest asset — furniture.

We’re here to change that.

Feather rents beautifully designed furniture to people who want to remain flexible without compromising on the quality of things in their home. We are here to fundamentally redefine our relationship to our stuff to be more fluid and less attached, opening up space in our lives for the things that matter more than, well, things.

I have the privilege of working alongside a kick ass team of passionate live-light enthusiasts. This summer we were lucky enough to take our furniture rental gospel to the Bay Area and spend 3 months with the awesome folks at Y Combinator. I’m not the first founder to sing their praises, but happy to add my voice: YC pushed us to think bigger and grow smarter. We would not be where we are today without the incredible support and community we encountered there.

So, where exactly are we today, 6 months after I hit “post”?

Well, we’re happy to share that we’ve raised a seed round of $3.5M led by Kleiner Perkins and Bain Capital. We are thrilled to partner with them along with our other new investors (SV Angel, NEA, Fuel Capital, PJC, Liquid 2 Ventures, FundersClub) to make our vision for an “own less, live more” future a reality.

We’re excited about the next phase of Feather and what these new resources will allow us to do including growing our team. If you’re reading this and what we’re building resonates, reach out. We’d love to hear from you.

One last note: As we grow, our goal is to make Feather accessible to as many people as possible. We recognize that this isn’t an affordable furniture solution for everyone in its current form. It is our hope and intent to broaden the offerings, including price points, making the freedom and flexibility offered by renting a more viable solution across the board.


Jay Reno

Written by

Jay Reno

Founder & CEO @Feather (YC S17)

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