TATA Sky SMS — Recharge Reminder

Chinmay Sapre
Sep 5, 2018 · 2 min read

Good User Experience

Experience:

I am having Tata sky connection at home I prefer to recharge on monthly basis. TATA Sky SMS reminder service is my saviour as most of the times I forget to recharge my account.

I usually receive first reminder SMS before 7 days of deactivation with the clear message.

“Tata Sky ID 123456789 valid till ‘dd-mm- yyyy’ Date. Recharge now with monthly Rs. 560.”

After 3–4 days, I get another reminder SMS with the same message in Hindi. Thanks to my hectic schedule sometimes I forget to recharge connection even after getting 2 reminders.

On the deactivation date, I get another reminder message with clear instruction.

i.e. “Your Tata Sky ID 123456789 will get deactivated TONIGHT. Monthly Charges Rs. ***. Recharge in just three easy steps: Click *****, Link*****”.

TATA Sky

When I click on the given link; it navigates me to the payment gateway where my TATA Sky ID and monthly recharge amount is auto-filled.

Overall it’s a good experience as on the last day you don’t need to remember your account id.


Learnings:

1. Better customer experience:

Reminder SMS creates a good user experience. It is a powerful and easy medium to reach the customer and to serve them better. It acts like a communication bridge between the services provider and consumers.

2. SMS in Local Language:

SMS in the local language is the best way to overcome language barriers. Communicating with customers in local language has its own good experience.


Suggestions:

Nothing as such.


I have written this article originally for Design Practice. It is a group of UX Enthusiasts . Do visit and check my other articles published their.

Use below Amazon link

Chinmay Sapre

Written by

UX Design |UX Research |HCI |Design thinking

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade