Top 5 Basic Label Rules
1 min readMar 20, 2017
- The top half of a bottle is prime label real estate. Be diligent about how you fill that space.
- The font size communicates what’s most important in a brand.
- The word/words in the largest font size are what customers will remember.
- Putting ‘whiskey’ or ‘rum’ in the largest font promotes the category, not your unique brand name and story.
- Use these same rules when creating your social media, website, t-shirts and tasting room. There should be a seamless look across all platforms.
Cheers!
Take a look at how big brands do it:
