Chloe PriorPerformance Max for Retail — Approaches to Campaign & Asset Group StructurePerformance Max campaigns for online sales aim to maximise performance across all Google channels by showing the right type of ad to each…Oct 14, 2022Oct 14, 2022
Chloe PriorIncrease international performance with translated ad copyDid you know only 13% of the world’s population speaks English, with 5% classing it as their native language? English speakers are often…Jul 25, 2022Jul 25, 2022
Chloe PriorIncreasing paid search performance with RSAsResponsive Search Ads (RSAs) were introduced in 2018 and ever since they have been an additional ad type used alongside Expanded Text Ads…May 17, 2022May 17, 2022
Chloe PriorBroaden your horizon with a new Google Ads keyword strategy in 2022Traditionally, paid search marketers would structure their campaigns around exact & phrase (previously broad-match modified) keyword match…Mar 2, 2022Mar 2, 2022
Chloe PriorThe impact of smart solution technology on PPC account structureThe Paid Search landscape has changed considerably over the last few years. The introduction of automated bidding solutions and machine…Jun 15, 2021Jun 15, 2021