We receive calls every day from new marketers looking to buy printing without any prior experience doing so. It’s extremely easy to spot right away, and often results in a lengthy back-and-forth to try to develop project specs to provide someone with a quote. In an effort to help marketers…

All-too-often we see businesses going out of their way to fish in the same pond as all of their competitors. Price fixed menus at Valentine’s Day are a prime example of this type of activity. Not only are customers beginning to reject the holiday because they know they’re going to…

The most successful companies aren’t the ones that take on any business that walks through the door, but ones that know their ideal customer and have the courage to say no to customers that aren’t right for them so they can focus on the ones that are. For companies of…

I have a 15 month old son. As anybody with small children can attest, the market for “innovative” baby products is a bit overwhelming. I put the word innovative in quotes because, while some are truly fantastic inventions that make the lives of parents much easier, others are — to…

A few years back I was serving on the board of directors of a local chamber of commerce. During my tenure on the board, Walmart was attempting to build a new store about 5 miles down the road from the small village the chamber served. I honestly couldn’t believe the…

Pokémon Go is going to be a passing fad (although the franchise has had tremendous staying power since it’s introduction to the market in 1995). Don’t get me wrong, it will stick around in some capacity for a long time, but certainly not with the amount of media attention it…

Instagram’s Blatant Snapchat Ripoff Might Actually Work Last week Instagram released a brand new feature called Stories. The idea was a good one. We know that already because it’s been working extremely well for Snapchat for the last three years. To understand the feature and why Instagram decided…

Promoting a business isn’t easy, I get it. But how hard are you really trying? Chances are, if you’re reading this article, you’re at least trying a little bit, which is a good start. Do me a favor though, before you even continue reading to the end of this article…

You asked, we answered! Since releasing the first version of Frendex the single biggest request we received was to add more categories so you could use the service more. Well, we responded in a big way with nearly 60 new categories for you to choose from! You’ll also notice a…