Marketing is Meaningless if it Goes UnmeasuredThe most important advice I could ever give to anyone struggling with marketing their business effectively (or new entrepreneurs just…Mar 6, 2019Mar 6, 2019
A New Marketer’s Guide to Buying PrintWe receive calls every day from new marketers looking to buy printing without any prior experience doing so.Feb 26, 2019Feb 26, 2019
Identifying Under-served Markets Throughout the YearAll-too-often we see businesses going out of their way to fish in the same pond as all of their competitors.Feb 20, 2019Feb 20, 2019
Turning Away Work — The Power of Saying NoThe most successful companies aren’t the ones that take on any business that walks through the door, but ones that know their ideal…Feb 19, 2019Feb 19, 2019
Published inSmall Business ForumA Tale of Two Customer Service StoriesI have a 15 month old son.Oct 4, 2016Oct 4, 2016
Published inSmall Business ForumIf Walmart Can Put You Out of Business, You’re in the Wrong BusinessA few years back I was serving on the board of directors of a local chamber of commerce.Sep 26, 2016Sep 26, 2016
Published inSmall Business ForumHow to Make Pokemon Go Work for Your BusinessPokémon Go is going to be a passing fad (although the franchise has had tremendous staying power since it’s introduction to the market in…Aug 25, 2016Aug 25, 2016
Published inSmall Business ForumInstagram’s Blatant Snapchat Ripoff Might Actually WorkLast week Instagram released a brand new feature called Stories. The idea was a good one.Aug 24, 2016Aug 24, 2016
Published inSmall Business Forum10 Completely Free Ways to Promote Your BusinessPromoting a business isn’t easy, I get it. But how hard are you really trying?Aug 10, 2016Aug 10, 2016
