Blogging is dead
Yann Girard

Hey Yann Girard, I think you’re right. I also think that the people who are responding to this piece arn’t quite understanding your context either.

First off, Linda Caroll, there is a slight target difference in Yann’s piece to yours. I think you believe that Yann is saying that no one can make money blogging, which in your eyes includes other actions where in his, it does not.

Imagine for a second that I’ve got a blog with 100 posts and they all link out to books I’ve written on Azamon, affiliate products, and email lists which I sell to.. Is this really blogging, or is it more of a content agency and personal brand?

Yann, I agree that simply sitting there and doing art doesn’t yield results. I follow James Altucher too and while he is blogging and making money, he’s done a thousand other talks and jobs in the real world including investments that supports his writing passion.

When you look at people like Gary Vaynerchuk, James, Deepak Chopra, Rachel Rofé, Tim Ferriss, London Real and a number of others who’re known in their pockets for their blog and books, they are not making the kind of money you’d expect because of it.

The money comes from Brand Equity, something that Yann is perfectly explaining is how celebrities are making money. Traditional book writing is time consuming, expensive, with too many hands and gate keepers and IF you self-publish using print on demand like I’m doing, to make $3.00 on a sale of my book, it’ll end up being near $25.00 CAD. This is the cheapest I know how to make it, all by myself, and I’d have to sell 1000 books a MONTH to support my family.

Still not convinced? Take a look at Pat Flynn’s income report for October 2015

eBook sales: $400

Other websites, apps, blogs and writing: $5000

Sponsorship: $28,000

Affiliate Marketing: $87,000

— — — — — — — — — — —

Total Monthly: $120,000

Is this to say there is ZERO money in blogging.. Of course not. But the empire that these people have built provides them with opportunities, connections, investing options, brand equity, speaking engagements and all sorts of other things which compliment but paradoxically are also the driving force of their creative expression.


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