Stop thinking the world is random

Everything you know is controlled. Everything you know is cultivated. Just by understanding the system, you become a part of the system, which only reinforces the fact that the whole world is a well constructed, fluctuating, principle-concentric universe. But what does this mean? I’ll explain in plain English.

Every day I wake up and I do the same things I did yesterday. Wake up, go to work, come home, eat and sleep. I do those things because I learned to and because I was taught to. It’s nature and nurture. I do these things because I need to make money so I can eat. Or maybe, I do these things only because I think I need to. Whatever, it doesn’t matter.

The fact is that there is a principle that drives my every move. Sometimes these principles are mine and sometimes they belong to other people. The reason I do these things every day is because I’m driven to do them to satisfy some principle(s).

Here are a few: Working is easier than hunting for your own food. It’s more legal and more accepted than hunting. I wasn’t taught to hunt, I was taught to work. These are all principles that drive me to work but also drive the economy to function and, the economy cannot function where there are no workers. Being concentric means that many principles can mix with each other. This creates diversity and differentiation. Different strokes for different folks.

Lately I’ve been trying to “figure out the world”, like it’s an achievable goal with a final destination. I’ve learned a lo, like how I’m 99% wrong. But this doesn’t mean that I’m not learning things, it just means I’ll learn things for the rest of my life. The point I’m trying to make here is how I’ve discovered there IS a system to be learned. This is the “between the lines” script that we don’t really talk about. My next set of examples shows a principle-concentric universe. It’ll show itself in patterns, when a principle is affecting more than one person, and you can find it by catching these patterns in habits and actions.

The pictures below are snippets taken while browsing websites, blogs and other places. The targets are the words, colors and styles of buttons and templates from various locations.

The people being questioned are the following: Gary Vaynerchuk, Brendon Burchard, Grant Cardone.

The websites are: Amazon, Twitter,,, Medium,, and

Let’s start off by saying that the first thing you can notice is how these three guys are worth at least $1,000,000 or more. If they are a personal brand, their website is directly their name. This is something that Gary talks about in his book Crush It!, saying that if you’re serious about building yourself, you NEED to have your name as a website in .COM or .TV

And that brings us to the second point: Gary talks about website consistency in his BOOK. Each of these guys have books.. Take a look below. This is a quick search of their name on, which is NOT a list of all their books since this is NOT a search on

But it doesn’t stop there! Each of their books are READ by THEM. You want to know why? Because each of them do Q&A, Video, Keynotes, and various other types of AUDIO VISUAL presentations. So they’d have to have their voice read the book to keep the branding consistency of their own personal sound.

Side note — By the way Gary, these guys have 5 books each. You need to catch up dude ;)

Back to you reader — You’d have to look into the following to see what I’m about to say, however, I can tell you that each of their books is a story. A collection of moments and thoughts in their lives that give a message. I firmly believe that each of these books are the retelling of a principle or many principles that drive their success. I recently read Crush It!, and I can tell you that 90% of the “morals of the story” written in this book is spread across 20 years of Gary’s life and can be pieced together if you watch the staggering, unique number of videos with his name in the title on YouTube.

If you watched all the videos and read the book, you would instantly recognize that he’s been telling his story, the only story he knows, his entire life. Brendon Burchard has been saying the same thing in almost ALL of his interviews and on his YouTube Channel, which has over 80 videos. I don’t even need to read his book to know that he got into a car crash and was severely hurt, changing his entire life because he was done being sick and poor. This event changed his life and it so happen to create the principles that drive him.

This is the CORE of how a principle-concentric universe would function. The only time he will change who he is, is when another principle disrupts or interferes with his own and he begins to subscribe to more diverse beliefs.

But this goes further than personal branding and psychology, as I’m seeing it extend into marketing and daily routines/habits of regular folk. Let’s take a look at something as creative and unique as a website template..

COLOR on Brendon’s main personal website. Color of his opt in button on his other product site. Color of the read more link on his Tumblr Blog. Keep in mind this is not the same website, this color persists beyond his domains.

Also interesting, this borderless web 2.0 style editor on Tumblr (which you see below the Facebook like button on the image above) is the same stuff that has, which is being seen more and more on other websites. People are adopting what is called a “kitchen sinkless” format or, distractless writing. It often includes code that attempt to Tweet your highlighting. Highlighting code is seen in Amazon products to create a community gathering around sentences, which is done on Medium as well.

Keep in mind : “ Medium is a blog-publishing platform. It was founded by Twitter co-founder Evan Williams in August 2012” — Wikipedia

So, it seems like people are talking and the verdict is in, they’re all friends! (I say this with some sarcasm, but not much) Again, people like Burchard, Vaynerchuk and Cardone all write on Medium. Medium is connected to Twitter. And features you see using tweets are seen on many writing platforms and products.

And you think that when Gary’s book Crush It! is “endorsed” by Tim Feriss, there must be tons of these guys who’re all friends, who talk, who share, who mix principles. On one side of the fence, we see the book or the YouTube video. On the other side of the fence, there are fewer of them than there are of us, which means when a social gathering is held, they bump into each other!

.. And this is isn’t the only one that has a “#1 New York Times” tag or words from another author/friend/mentor

Don’t forget Cardone..

But aside from all the same flashy bits and pieces on the books… Did you notice the easter egg? They all have “The” in the title. Good thing we noticed this little trick.

The rule,

The charged,

The millionaire,

The closer’s,

The motivation,

The 10x,

The thank you economy

Ok ok… Maybe they didn’t do this as much as the editors or book people and marketers.. But even at that, where did those other teams learn to market books using the words New York and The, over and over and over? Principles!, which have already been establish and govern how the marketer/publisher operate. It still helps to show that a fundamental has been established and the waves of it’s influence extend far.

So, back to the website templates. Here are snippets from Cardone, for COLOR and the share buttons and post styles:

And now, here is Vaynerchuk

Notice how all the colors match closely with with each other, and Burchard’s THREE websites.

Also notice how the four button share block is the same?

Also notice how Cardone uses the word #hustle, something turned mainstream BY #GARYVEE the boss himself. These guys are friends, I promise you. Or at least their web guy is. (Or one had learn this from the other, [mixing principles], and now it’s become a part of that person.)

Oh wait, what about their books??

Similar? A little, but again, they didn’t need to be similar. One of them could have looked like this :

…but they don’t.

Anyways, so at the end of this all, I think I’ve given you enough to think about that we can agree on one thing.

Within the respect of what is normal and obvious, we can see that there are similarities in the way that different people are represented. Whether it’s an agency or a secret club of friends, there are fundamentals which drive action. In this case I’m bringing to your attention, I’m specifically discussing success, media, content creation etc, and there are clearly a certain amount of commonalities which seem to be a result of some core principle that is aggregating itself across this ether.

What’s my point?

My point is how often you see poor people acting poor and rich people acting rich. We all do the things that we’re doing because it gives us the results of what we’re accomplishing. While trying to move myself from here to there, I examine and I learn. This is what I do. This is my DNA. And what I’ve come to notice is how there is a principle-concentric pattern that shows itself when you lurk the upper echelon. They exist the way they do because of the things they do, and I’m curious, if I do it too, can I be like them?

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