To answer the question, we first have to understand what Vayner Media does. I’ll make it short though. As a media company focusing on context building, VM requries people to misunderstand how to use social media. If Gary is telling us how to use it, we become influenced to do it his way, meaning that we become a potential client of VM.
It would be worth nothing to VM to try to convince the populous to become their client unless the client believed in what Gary is saying.
So, every time that Gary tells you how to start a business and includes how hard you need to be working to accomplish it, according to him, if you believe him, you’ll be left with certain deficiencies. These deficiencies are what Vayner Media is paid to resolve, such as “scaling the unscalable” such as social media relationships.