After all, it’s pointless to apply growth hacking strategies to your web site if you get 100 visitors a day. It won’t move the needle. Instead, implement the strategy I’ve outlined above to get 10,000+ uniques a month and THEN apply the growth hacks. That’s how you drive real impact on email subscribers, leads and customers.
A good rule of thumb if you’re just starting is to launch one new experiment with a small budget ($50) each week. That way, you can run 52 experiments in a year. Most will fail but you should find 2–5 that you can scale that become part of your regular marketing mix and drive customers affordably.