Chris MillichapWhy the Gillette Video is Bad (or How to Fake Taking a Stand)Less Nike+Kaepernick, More Pepsi+JennerJan 31, 2019Jan 31, 2019
Chris MillichapTencent, WeChat, and World DominationHow the Great Fire Wall made a Tech MonsterJul 12, 2018Jul 12, 2018
Chris MillichapQR Codes & Marketing: This is Why You Can’t Have Nice ThingsDesigned by engineers, destroyed by marketers, revived by ChinaDec 13, 2017Dec 13, 2017
Chris MillichapinART + marketingLook to China for Amazon’s Next InnovationHow China’s e-commerce giants are influencing the future strategy of Amazon (and the West)Nov 8, 20173Nov 8, 20173
Chris Millichap光棍节 — Treat Yo SelfA look at China’s Black Friday online shopping extravaganzaNov 11, 2015Nov 11, 2015
Chris MillichapTech Disruptors not named Uber.The Uber logo has been emblazoned across board room projection screens so many times that it’s a miracle it isn’t burned into the screen…Nov 3, 2015Nov 3, 2015
Chris MillichapJingles, memes, and the Five Year PlanTheme songs are everywhere here in China. Upbeat, electronic jingles that make even the most mundane tasks seem like I am living in a…Oct 29, 2015Oct 29, 2015
Chris MillichapThe Tale of Two FanbasesMichigan, Ole Miss, and Importance of Understanding Your ConsumerOct 10, 2014Oct 10, 2014
Chris MillichapNow TrendingJohn Oliver Last Week Tonight: how humor can spurn actionAug 28, 2014Aug 28, 2014