This is the problem currently in data-driven design, and data-driven rationales.
When Automation Makes Passengers Freight: United Airlines and Seat Assignments

It has always been about data, there is nothing new here. The question (as you make elsewhere) is how that data is used. I didn’t stop reading because of this sentence, but as you see, i stopped long enough to make a comment about it. We will not solve anything by propping up boogies. We exist in complex environments. The danger is not in the data, the danger is what people choose to look at. As it has always been.

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