DAY 24: Why I’m trading SnapChat accounts with Ben Phillips || #StrubSnapSwaps
From Feb. 27 to April 16, Chris Strub will trade his Snapchat account with 50 different Snapchatters from around the globe. Add ChrisStrub on SnapChat to meet them all. During the 50 days, a portion of the proceeds from sales of Chris’s book will go to the nonprofits Chris visited during the #TeamStrub 50-state, 100-day journey. See the full list of NPOs that Chris visited here. On March 21, the nonprofit beneficiary will be the Best Friends Mentoring Program in Dickinson, N.D.
Ben Phillips is #squadgoals.
Seriously, this young man is my Snapchat role model in so many ways. Let’s jump right into it. In no particular order:
- Ben has mastered the art of timing and balance. There’s never too much Ben, yet you feel like he’s always around.
- Ben has deftly mastered the art of cinematography. When you say the phrase “Snapchat storyteller,” Ben is the first person who comes to mind. It’s simply astonishing how, using Snapchat’s native tools, Ben can make even the simplest things seem so captivating.
- Perhaps Ben’s best asset of all has nothing to do with being on or behind the camera. Ben is one of the few “regular people” on the planet who has successfully sold his coworkers on the idea of Snapchat, which has allowed him to show the world his real life, without having to duck away from bosses. I did a full Periscope on this topic alone last week.
- Ben luckily married up, and we occasionally get to see his lovely wife on his stories as well. He’s also a Dad and we’re occasionally treated to awesome kid snaps, too.
- Ben is the king of the Snapchat takeover; his “fortune cookie” trade with Blake Croft might be the best I’ve ever seen. When Brian Fanzo @iSocialFanz asked his followers who should be Brian’s first Snapchat takeover, the people picked Ben Phillips — and Ben delivered bigtime, with a hilarious Groundhog Day story.
- Ben fully understands and appreciates the power of community, and went so far as creating a separate account called “DinnerSnaps” to allow other Snapchat users a forum to show off their culinary talents.
- Building off that community-first approach, Ben is the man behind the Snapchat Strategy digest, which has brought immeasurable knowledge and awareness to its readers.
- And speaking of “digest,” despite that aforementioned happy and healthy marriage, Ben admittedly has a little crush … a brand crush. On Taco Bell. (Okay, maybe not a “little” crush.) They appear very frequently in Ben’s Snaps and, between the genuine, down-to-earth approach and extraordinary cinematography, I’ve found myself eating Taco Bell several times a week, less for the product and moreso for the Snaps I send to Ben each time.
- Beards of Snapchat. Need I say more?
- Most importantly, Ben has his real-life priorities in order. He is heavily involved in the nonprofit scene in Southern California, and uses Snapchat often to speak about his work with Walk to End Alzheimer’s. No doubt his “Walk on Wednesdays” feature is a not-so-subtle hat tip to that aspect of his life.
What am I missing, guys? There’s more, for sure. I could write separate blog post about each of the 10 reasons listed above — that’s how truly great a guy Ben is. Super down to earth, super consistent, and super friendly, Ben has a whole lot of people rooting for him because of everything he’s about in every way.
Ben is one of those guys absolutely everyone wants to be friends with, and I’m overwhelmingly grateful I’m able to call myself Ben’s friend. For all the reasons above and more, I am very excited to swap accounts with Ben for a day.