How @Spectacles Helped Us Capture The @SalvationArmyUS #FightForGood in 25 States — #FightForGoodTour
On Nov. 6, I began a 25-state solo roadtrip with The Salvation Army called the “Fight For Good Tour.”
Over the next 38 days, I visited Salvation Army programs from Houston to New York City, and with the help of friends and staff at each location, we created a series of vlogs that told the story of how the Army is combating poverty around America.
As is always the case with nonprofits, our storytelling resources were limited. There was no camera crew, no control center van, no sound or lights guys; in fact, the trip was filmed entirely on an iPhone 7 Plus.
Except, of course, for my Snapchat Spectacles.
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Snapchat often gets a bad rap in the “real world,” as a medium that specifically targets, say, “the grandkids.”
But ever since Snap officially pivoted to becoming a “camera company,” one tool in particular has been tremendously useful, for me at least, in telling stories to all generations: the Specs.
Again, with the luxury of a camera crew at one’s disposal, the mathematics of a traveler recording video may be a bit less complicated. But when on a solo 25-state road trip around America, working closely with communications professionals of all ages and experience levels, it’s always best to capture as much as you can on your own.
That’s where the Spectacles came in. By having a camera, just a button-push away from recording, positioned at eye level, I was able to bring the audience along for a first-person experience.
I wore the Spectacles almost every day on the journey — even when my original pair broke in a Salvation Army van in Little Rock, Ark. In addition to being a tremendous conversation starter, they were able to capture moments that a third-person camera-person couldn’t. And had I been holding my own phone in my hands, each experience wouldn’t have been possible.
I was able to play ‘Knockout’ with kids in Cincinnati. Help arrange food pantries in multiple states, including Birmingham, Ala. Play the drums with a child in the Bronx. Fit children for new shoes in Houston. Stir an enormous vat of meatballs and gravy in Detroit. And a whole lot more ...
And perhaps most importantly to remember, these moments weren’t frozen forever inside of Snapchat. The Spectacles videos are chronologically catalogued inside the app, and with one push of a button — and a few seconds’ of exporting time — the videos are available on your camera roll, like any other video.
Using iMovie, I stitched together this compilation video of some of my favorite Spectacles moments:
We’ve got some extra pairs of Spectacles courtesy of Snapchat, so stay tuned for information about how you can win a pair of your own!
To support The Salvation Army, donate using this link: http://chrisstrub.redkettlereason.org. Your donation to this kettle will stay in your local zip code.
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Chris Strub is the first person to live-stream and Snapchat in all 50 U.S. states, author of ’50 States, 100 Days: The Book’ and instructor of ‘Livestreaming for Nonprofits,’ a course about how nonprofits can leverage live video to achieve their goals. Chris led the 2017 Salvation Army #FightForGoodTour from Houston to New York City, from Nov. 6 to Dec. 13. Learn all about Chris at TeamStrub.com.