“Kill the agency model” – coming from an agency man.
UGC and a video first marketing world has forced how communication(brand or even personal) happens.
Agencies are modelled in a way that does not support quick, rapidly produced and shareable stories.
We know this.
So how can we expect the agency model to still be relevant? Kill it.
Or has Facebook, Snapchat and the brand facing marketing functions within these content platforms already killed it and IPG, Omnicom, WPP agencies are just trying to cling to what’s left of their world?
Thoughts while sitting through talks at #SMWLDN would love to hear your views in the comments section?