The Psychology of Customer RelationshipsThis is a collection of short articles around the topic “customer relationship”. With a psychological perspective I explored various…Dec 20, 2022Dec 20, 2022
Hierarchie of needs — Nomad work editionThe pandemic has accelerated the development towards remote work, bringing the idea to work from anywhere closer to reality. After…Jan 27, 2021Jan 27, 2021
Vom Corporate Behavior zur Branded Customer ExperienceMit Service Design zu markenstärkenden ErlebnissenJul 7, 2019A response icon1Jul 7, 2019A response icon1
Customer Centricity — Marketing as customer-centric corporate managementLegacy companies are under threat by newcomers focussing radically on humans. Customer Centricity is an operating mode for organizations.Jun 5, 2019Jun 5, 2019
From Corporate Behavior to Branded Customer ExperienceUsing Service Design to create brand building experiencesAug 20, 2016Aug 20, 2016