Jan 27, 2021Hierarchie of needs — Nomad work editionThe pandemic has accelerated the concept of remote work. This opens up the opportunity to work from anywhere in the world, especially from beautiful places. After engaging in this experiment on Mexico’s Pacific coast in January 2021, I’d like to share some learnings what helped me to sucessfully work remote.3 min read
Jul 7, 2019Vom Corporate Behavior zur Branded Customer ExperienceEnglish version: https://medium.com/@ChristianVatter/corporate-service-design-from-image-to-experience-ff75e9aa8120 Executive Summary Obwohl das sehr einflussreiche Konzept der Corporate Identity auf drei Elementen aufbaut, um die Persönlichkeit eines Unternehmens zu vermitteln – Corporate Design, Corporate Communication und Corporate Behavior –, hat letzteres immer eine geringere Rolle im Identitätsmix gespielt.Branding14 min read
Jun 5, 2019Customer Centricity — Marketing as customer-centric corporate managementStartups and digital businesses from the US are increasingly threatening legacy companies. Their key to success: a more radical focus on humans. Genuine customer centricity requires to rethink all functions and levels. Otherwise, it remains lip service. 1. The choosy customer Does this sound familiar? Your video streaming provider keeps forgetting which episode you…Marketing Strategies12 min read
Aug 20, 2016From Corporate Behavior to Branded Customer ExperienceExecutive Summary Although the highly influential concept of Corporate Identity builds on three elements to deliver a company’s personality — Corporate Design, Corporate Communication, and Corporate Behavior — the latter always has played a lesser role in the identity mix. This is partly due to a lack of methods to…Brand Experience14 min read
