Five Reasons eLearners Turn Away From Your Platform
You have built your platform, the first learners sign up, ready to go. However, after a few weeks you notice that they don’t come back after their initial sign up or that they barely complete any courses. Getting them to sign up is easy, but transforming your customers into students that stick with your product can be a real challenge. Here are five reasons why your learners might turn away from your platform.
The Offer Isn’t Tailored to the Needs of Online Learners
ELearning works according to its own rules. While traditional learners might have no problems digesting long texts or listening to an extensive lecture in person, it is difficult to pay attention to long modules online. The average learner focuses for 15 minutes when studying online. Divide your offers into bite-sized portions. Short videos should be followed by quizzes, texts, or breakout rooms. Variation is key!
Learners Are Missing a Sense of Community
Studying online can be an isolating experience. We are social creatures who learn by bouncing ideas off each other. Your platform should mimic those real-life interactions as much as possible. Integrate chat rooms, virtual hangout spaces, options for group work, and peer-to-peer learning and mentoring programs into your platform. Ideally, your platform recreates an in-person classroom while harnessing all the immense potential of eLearning.
Your Learners Don’t Know What’s in It for Them
There are dozens of reasons why your learners are on your platform but the most common one is likely that they want to enhance their career chances. Make sure your platform offers micro-credentials that allow them to prove their achievements to prospective employers. Micro-credentials and digital badges are a great way to motivate your learners to stick to their goals and pathways and they provide a clear goal to work towards.
They Don’t Have Access to the Right Tech
Knowing as much as possible about your learners allows you to scale your offer to them. It is possible that your ideal learners live somewhere where they don’t have reliable access to the internet or a computer and studying on their phone is their only option. Develop your platform with a ‘mobile-first’ mindset. A platform that runs seamlessly on a phone also allows you to engage all those clients who study on their commute or while waiting for a friend in a coffee shop.
Your Learners Lack the Right Tech SkillsFor many of us, using technology to study and acquire new skills is second nature. However, your learners might not be familiar with the ins and outs of eLearning and lack digital literacy skills. Even after years of studying online, it is not a given that your learners truly know their way around an online learning platform. Lack of training and exposure to technology might prevent them from getting the most out of your product. Make sure to provide easy to understand guidelines for all prospective learners and consider adding a digital literacy course to your portfolio.
Consider making these changes and watch your platform transform into a place of real learning.