Third Woman in a Row to Deliver State of the Union Response. Does It Matter?

Will Gov. Haley’s appearance be “window dressing” or will she seize the opportunity to focus on the distinct realities — economic, social, and political — faced by women?

The combination of symbolism and substance may be most effective because it’s both the message and the messenger that matter in making the case to women voters.

Gov. Christine Todd Whitman, who delivered the response in 1995, told the Los Angeles Times that Republicans need to do more than just put a woman in front of the camera.

Americans view the economy as the most important problem facing the country today, according to the latest Gallup poll. But what economic message will resonate most with women?

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Christine Jahnke is a media trainer & speech coach for progressive leaders making positive change. Author of www.TheWellSpokenWoman.com

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