Christian KleininSAP Innovation SpotlightMaking Marketing Intelligent — One Step Closer to The Intelligent EnterpriseTraditional marketing tactics like mass mailings need to be replaced by personalized digital marketing tactics and marketing automation.Sep 21, 20181Sep 21, 20181
Christian KleininSAP Innovation SpotlightDoubt Kills More Dreams Than Failure Ever Will” — Why Some Silicon Valley Flair Would be Healthy…There is no doubt that many cities all around the globe are establishing their very own startup scene. For Germany for example this is…Jun 28, 20181Jun 28, 20181
Christian KleininSAP Innovation SpotlightCan't Stop the Feelin' - My Highlights from SAPPHIRE NOW 2018More than 21,000 attendees joined us in Orlando at this year's SAPPHIRE NOW. Here are some of the highlights.Jun 12, 2018Jun 12, 2018
Christian KleininSAP Innovation SpotlightGet Your Surfboards Ready to Master the Wave of DigitalizationIf we don't manage to adapt to current and upcoming changes, the wave of digitalization might be too big for us to surf on.May 9, 2018May 9, 2018