Christian KleininSAP Innovation SpotlightMaking Marketing Intelligent — One Step Closer to The Intelligent EnterpriseTraditional marketing tactics like mass mailings need to be replaced by personalized digital marketing tactics and marketing automation.4 min read·Sep 21, 2018--1--1
Christian KleininSAP Innovation SpotlightDoubt Kills More Dreams Than Failure Ever Will” — Why Some Silicon Valley Flair Would be Healthy…There is no doubt that many cities all around the globe are establishing their very own startup scene. For Germany for example this is…5 min read·Jun 28, 2018--1--1
Christian KleininSAP Innovation SpotlightCan't Stop the Feelin' - My Highlights from SAPPHIRE NOW 2018More than 21,000 attendees joined us in Orlando at this year's SAPPHIRE NOW. Here are some of the highlights.4 min read·Jun 12, 2018----
Christian KleininSAP Innovation SpotlightGet Your Surfboards Ready to Master the Wave of DigitalizationIf we don't manage to adapt to current and upcoming changes, the wave of digitalization might be too big for us to surf on.4 min read·May 9, 2018----