Is User-Driven Innovation Right for Your Company?

Design is increasingly important for companies that consume and sell technology. Here are four questions to consider about the products and software you’re building (or using) to see if your company is harnessing the power of user-driven innovation:

  1. Have you talked with the people who are using your products, not just the people who purchase them? Hint: There is a difference, and it’s important.
  2. Does your innovation process include rapid prototyping and testing with users in the early stages to validate that you’re solving the right problems before you invest in development?
  3. Do you have user-based evidence to prioritize the enhancements that will deliver the results you need?
  4. Have you watched people using your technology to see where they struggle and understand why so you can be more successful with engagement and conversions?

If you answered yes to these 4 questions, then you’re well on your way to technology success! If not, discover how user-centered design can drive business results for your company.