Charles EhredtLoyalty Tech: Migrate To Microservices, Or Get Left BehindAt a time when the travel industry is struggling, every business should be looking at cutting costs, and improving ROI.Aug 11, 2020Aug 11, 2020
Charles EhredtIt’s (Almost) Never 1%: How To Price Loyalty RewardsThe following quote baffles my mind:Aug 5, 2020Aug 5, 2020
Charles EhredtSupermarkets: Recipe for a Winning Loyalty ProgramTowards the end of last year, I discussed the key elements of a winning loyalty program in the travel sector, with examples of best (and…Apr 15, 2020Apr 15, 2020
Charles EhredtCould more open loyalty support your business during Covid-19?Brands are reacting very differently to the Covid-19 crisis.Apr 3, 2020Apr 3, 2020
Charles EhredtLoyalty Programs are evolving into Ecosystems resembling Marketplaces“I am not happy with it [the 15% commission rate], but you do get a constant stream of millions of users…”Mar 23, 2020Mar 23, 2020
Charles EhredtTravel Sector: How to Build a Winning Loyalty Program — Currency AllianceIn this new content series, we show what a world-beating loyalty program would look like in different sectors, and discuss the brands…Sep 17, 2019Sep 17, 2019
Charles EhredtIn Mobility, Loyalty Strategy Will Decide Who Wins — Currency AllianceLast December, a McKinsey report said that 2018 represented…May 9, 2019May 9, 2019
Charles EhredtLoyalty Coalitions V3.0: greater benefits for consumers and brands — Currency AllianceA spike in recent news around loyalty coalitions — both good and bad — signals the dawn of a new, vastly more profitable iteration of the…Sep 5, 2018Sep 5, 2018
