Laying the Foundations
for successful growth
A simple idea, simply executed, can speak to a need far greater than its initial intent. Allowing for the influence of small incremental improvements can be as important as striving to create a paradigm shift.
Far reaching goals with big pay-offs and higher risk are the underlying nemesis of businesses wanting to expand and innovate. The journey comes with many milestones, many challenges, and requires much more than sheer effort and determination. Making sure that your market is right and ready is essential for continued growth. Coming up with THE big idea and being able to execute it straight off the cuff is far more finite than we all lead ourselves to believe. So how do we get a market positioning and establish an identity in our infancy and/or even generate our next big idea?
In fact, designing fiscal sustainability into most organisations comes from the ability to manage time between a degree of different revenue generators at different market value, in essence creating the supporting foundations on which ideas can grow and develop. It is these mini goals that keep the workplace motivated, inspired, and ultimately happy under the pressure of attaining the larger, far reaching goals of every aspiring organisation.
This method of working is most often described as ‘agile’ but one should not assume that, upon entering or reaching scale, this sort of work should be shelved. Many of the large, successful brands and organisations that survive the peaks and troughs of the financial markets have their finger on the pulse with regards to R&D, sub-contracting, and out-sourcing. There should be a clear importance in building this type of efficiency into early stage ventures.
There are many examples of spin offs and spin outs that have reached, in their own right, all levels of success. The Cinter example is more one of an idea that compliments and plays homage to our processes.
The process of design involves the recognition of principle needs and/or problems in order to formulate ideas that solve or improve.
Cinter’s model is to undertake client work in order to feed investment into our continuing bank of internal ideas. We work closely with our clients. Nigel Owen, in particular, allows us to creatively explore a wide range of unconventional ideas. You may recognise Nigel from our previous projects such as Mother Kelly’s and Julie’s Gin or from sampling his well-curated line of beers, ales and lagers at one of his various London establishments. With him we fostered an idea to reduce the costs felt by bars and pubs at the end of every working day.
The Tap Cap
Each night pubs and bars wrap taps with cling film. This is done for a number of different reasons: to detract pests, prevent spills, and keep the beer lines as fresh as possible. So why change the convention? It’s a tried and tested system that has worked across the catering industry for a number of years. Consider the obvious negatives: year on years worth of plastic waste, bar staff time before and after service and the annual financial costs of both.
Creating a reusable solution that can adapt to varying size and dimension requirements across such a large scale industry could seem like an insurmountable challenge. Using 3D printing we can not only solve the problem of flexibility but can provide custom features depending on requirements, brand, and identity.
This is a beautiful example of where 3D printing can add value to a simple product with a vast amount of scope. Pubs across London are already embracing the caps, choosing their own styling, design, and colours.
Should you (or an establishment you know) be interested in adopting the caps don’t hesitate to drop us a line at contact@cinterdesign. We can configure a service that works best for you.
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