Civis AnalyticsFirst-Party Data — A Crash CourseThe internet has reshaped the way companies market to customers. Orgs use this data to better understand consumer wants and needs.18h ago18h ago
Civis AnalyticsBringing Big Data to Big Macs: Lessons from McDonald’s Successful Adoption of Data Science for…McDonald’s marketing has transformed itself into a digital first-party data & data science led organization.Aug 2Aug 2
Civis AnalyticsHow to Create an Analytics Tech Stack That Maximizes the Value of Your Organization’s DataHow data analytics teams can help others in organizations use software tools more efficiently and collaborate more effectively.Jul 26Jul 26
Civis AnalyticsOptimizing Media Strategy for Discovery, Inc.Discovery uses Athena, a custom web app by Civis, to optimize media spend. Athena leverages machine learning for data-driven marketingJul 19Jul 19
Civis AnalyticsData privacy or personalization? For consumers, the choice is clearConsumers say they want privacy and personalization. But which matters more to them?Jul 12Jul 12
Civis AnalyticsLocating Eligible New Yorkers for Benefit ProgramsOne of Robin Hood’s initiatives is increasing participation in two government programs, EITC and SNAP. Civis stepped in to help that goal.Jul 5Jul 5
Civis AnalyticsA Journey into DevOps at CivisA path into DevOps, how DevOps Engineering works at Civis, and challenges met along the way.Jun 28Jun 28
Civis AnalyticsHow Civis Platform helped transform CRM strategy at Pampered ChefWith Civis Platform, Pampered Chef was able to launch a customer database with insight into key customer metrics — all in just 8 weeks.Jun 21Jun 21
Civis AnalyticsEstablishing a Data-driven Decision Making Culture for Your WorkplaceIntroductionJun 14Jun 14
Civis AnalyticsHow data helped Houston Food Bank nourish the community during the Texas power crisisWhen the snow and ice paralyzed southeast Texas, Houston Food Bank leaped into action to distribute nearly 20 million pounds of food.Jun 7Jun 7