Incremental measurement for campaigns: Join the Sparklight Pilot

We’re thrilled to announce that we’re launching a limited release of Sparklight, our attribution tool designed to help marketers measure and maximize the impact of their campaigns.

Marketers are currently inundated with ineffective, touch-based attribution models that only measure the correlation of ads against decisions. Worse yet, the results of these campaigns often don’t see the light of day until the campaign ends. In a world where time is of the essence, many marketers are left struggling.

Sparklight is different. It looks at the causal relationships between marketing activities, enabling marketers to accurately map the customer experience across all channels and devices, resulting in a comprehensive understanding of their campaign’s impact.

Sparklight analyzes the entire customer journey to conversion, and uses advanced machine learning modeling to identify which marketing campaigns, creatives and audiences are driving incremental growth along the way. Armed with these deep insights, marketers can build higher-quality, person-level interactions with customers and optimize their campaigns for better ROI. And since Sparklight seamlessly connects to your existing marketing and media buying tech stack, you’ll have the ability to analyze your campaigns quickly and efficiently.

What are the benefits?

• Measure and prove ROI by analyzing the entire customer journey to conversion — across all channels — and identifying which marketing campaigns, creatives and audiences are driving incremental growth
• Know how existing campaigns and creatives are performing or underperforming
• Identify the ideal audience segments for each campaign and the media methods to reach each customer where they are
• Optimize in-flight and future campaigns to generate higher returns and to avoid wasteful spending
• Plan strategically for future campaigns based on accurate, holistic performance analysis.

Sparklight is now available in Limited Release

We’d love for you to join the Sparklight limited release program. We’ll work closely with your team to understand your needs, implement Sparklight in your current marketing stack, and measure the results to help you make an immediate impact with your marketing efforts.

Interested in learning more? Let us know here.