Civis AnalyticsFind the Common Ground to Connect With Audiences on Both Sides of an IssueThe Bail Project found that economic-themed messaging was most successful at increasing support for legislation ending cash bail.2d ago2d ago
Civis AnalyticsWhy Demographic Models Are Essential to Understanding and Reaching Key AudiencesElection results come down to two factors: which individuals will vote, and whom they will vote for. Civis Analytics models election…Aug 23Aug 23
Civis AnalyticsElevating Data Transformation: Deploy dbt Effortlessly in Civis Analytics’s PlatformIntroducing a dedicated dbt job type in Civis Platform to integrate dbt jobs seamlessly with existing Civis workflows!Aug 16Aug 16
Civis AnalyticsFirst-Party Data — A Crash CourseThe internet has reshaped the way companies market to customers. Orgs use this data to better understand consumer wants and needs.Aug 9Aug 9
Civis AnalyticsBringing Big Data to Big Macs: Lessons from McDonald’s Successful Adoption of Data Science for…McDonald’s marketing has transformed itself into a digital first-party data & data science led organization.Aug 2Aug 2
Civis AnalyticsHow to Create an Analytics Tech Stack That Maximizes the Value of Your Organization’s DataHow data analytics teams can help others in organizations use software tools more efficiently and collaborate more effectively.Jul 26Jul 26
Civis AnalyticsOptimizing Media Strategy for Discovery, Inc.Discovery uses Athena, a custom web app by Civis, to optimize media spend. Athena leverages machine learning for data-driven marketingJul 19Jul 19
Civis AnalyticsData privacy or personalization? For consumers, the choice is clearConsumers say they want privacy and personalization. But which matters more to them?Jul 12Jul 12
Civis AnalyticsLocating Eligible New Yorkers for Benefit ProgramsOne of Robin Hood’s initiatives is increasing participation in two government programs, EITC and SNAP. Civis stepped in to help that goal.Jul 5Jul 5
Civis AnalyticsA Journey into DevOps at CivisA path into DevOps, how DevOps Engineering works at Civis, and challenges met along the way.Jun 28Jun 28