Claire StrickettWhat is a brand?Exploring and unpacking one of the most-used and most slippery of marketing termsJul 12, 20222Jul 12, 20222
Claire StrickettSinging the Praises of JinglesI grew up with a head full of advertising ghosts: the spectres of long-dead campaigns so embedded in my brain that it only takes the…Mar 18, 2019Mar 18, 2019
Claire StrickettinSchool of PlanningFrom Planner to CEO?How does a career as a planner prepare you — or not — for life as the CEO of a creative agency? And what fresh perspectives can those…May 23, 2017May 23, 2017
Claire StrickettinSchool of PlanningGood habits, bad habits, and riding cropsOpen Strategy School of Planning with Mark Pollard & Richard HuntingtonJan 31, 2017Jan 31, 2017
Claire StrickettGood habits, bad habits, and riding cropsOpen Strategy School of Planning with Mark Pollard & Richard HuntingtonJan 30, 2017Jan 30, 2017
Claire StrickettHunting Byron Sharp in the wildTwo of the most useful and practical of all the ideas in Byron Sharp & co.’s masterful marketing oeuvre are the twinned concepts of mental…Dec 12, 201610Dec 12, 201610
Claire StrickettinSchool of PlanningDifferent Schools of StrategyYou might think there’s only one school of strategy that counts — this here School of Planning. But as it turns out, we are large, we…Dec 9, 2016Dec 9, 2016
Claire StrickettPersonalised content: at your perilThere’s one Beatles song that everyone seems to love but that I absolutely hate.Nov 4, 2016Nov 4, 2016
Claire StrickettWhat’s new(s)? — Why regular customers probably aren’t the brand advocates you hope they areWhen we think about word of mouth recommendations, we often think that those who use our brand the most will be the biggest advocates. It…Sep 29, 2016Sep 29, 2016
Claire StrickettAdvertising: it’s a queer businessOne recent muggy London evening, I went to a talk about diversity in advertising given by Richard Huntington, Chief Strategy Officer at…Aug 25, 2016Aug 25, 2016