Claire StrickettWhat is a brand?Exploring and unpacking one of the most-used and most slippery of marketing terms8 min read·Jul 12, 2022--2--2
Claire StrickettSinging the Praises of JinglesI grew up with a head full of advertising ghosts: the spectres of long-dead campaigns so embedded in my brain that it only takes the…6 min read·Mar 18, 2019----
Claire StrickettinSchool of PlanningFrom Planner to CEO?How does a career as a planner prepare you — or not — for life as the CEO of a creative agency? And what fresh perspectives can those…4 min read·May 23, 2017----
Claire StrickettinSchool of PlanningGood habits, bad habits, and riding cropsOpen Strategy School of Planning with Mark Pollard & Richard Huntington4 min read·Jan 31, 2017----
Claire StrickettGood habits, bad habits, and riding cropsOpen Strategy School of Planning with Mark Pollard & Richard Huntington4 min read·Jan 30, 2017----
Claire StrickettHunting Byron Sharp in the wildTwo of the most useful and practical of all the ideas in Byron Sharp & co.’s masterful marketing oeuvre are the twinned concepts of mental…7 min read·Dec 12, 2016--10--10
Claire StrickettinSchool of PlanningDifferent Schools of StrategyYou might think there’s only one school of strategy that counts — this here School of Planning. But as it turns out, we are large, we…4 min read·Dec 9, 2016----
Claire StrickettPersonalised content: at your perilThere’s one Beatles song that everyone seems to love but that I absolutely hate.5 min read·Nov 4, 2016----
Claire StrickettWhat’s new(s)? — Why regular customers probably aren’t the brand advocates you hope they areWhen we think about word of mouth recommendations, we often think that those who use our brand the most will be the biggest advocates. It…4 min read·Sep 29, 2016----
Claire StrickettAdvertising: it’s a queer businessOne recent muggy London evening, I went to a talk about diversity in advertising given by Richard Huntington, Chief Strategy Officer at…4 min read·Aug 25, 2016----
