Show up. Communicate. Do the work.
Jason Zook

My now-husband and I encountered this situation so many times when planning our wedding. We wanted to support a local restaurant as our caterer, a local shuttle service to get our guests from hotel to venue, etc.

Yet over and over, we’d email or call potential vendors and get ZERO communication from the other end. So baffling when our business would bring in thousands of dollars for one day of labor.

Do you think the problem truly is a lack of care for customers? Or is it mere disorganization — that many people who open businesses have honed a specific skill, but have no process in place for actually running the *business* itself?